Thursday, February 11, 2010

Follow me on "My Journey of Bitsy Bust Swimwear"

Welcome to the blog of Bitsy Bust Swimwear! I would like to invite you all to follow me on my journey as I launch my 2010 Bitsy Bust Swimwear line this Spring! I am very excited about it and the endless solutions for all you Bitsy Bust ladies out there! One thing I have learned through this process is that everyone has a "Bitsy Bust" friend. I would love for you to forward this blog to all your friends and family and specifically your "Bitsy Bust" friends. To follow me, sign-in on, then click on Follow at the top of my blog.

Wednesday, February 10, 2010

The "Business Plan"

In December 2000, I graduated with my MBA and my final assigment was to write a business plan. At the time, I remember thinking when will I ever use this again. Will I ever really write a business plan again? I was also expecting my first child at the time. Well, in July 2009, I started pulling out all my books and recalling what I had learned from those 2 years in my MBA program. I started doing a lot of research. I mean a lot of research! I studied the Industry and Trends, Target Market, researched my competition everywhere, came up with my Marketing Plan and Sales Strategy, the Financials, and so on....

In the course of studying my competition, I started buying swimwear in the US and even overseas. I studied designers, various swimwear websites, department stores, other petite focused websites and companies. I was curious what was out there and I was determined to find it.

I also started attending swimwear tradeshows. I tried on a lot of swimwear at the tradeshows. I am sure the sales reps thought I was crazy! All I knew was I was on a journey, an find fashionable, trendy swimwear that complemented a small bustline (AA, A and small B) and to help woman like myself!

As a mom of 3 children, I spent a lot of my summers in swimsuits and I wanted to LOOK GOOD and feel comfortable! I didn't feel I should have to search high and low for great, fashionable swimwear. I envisioned a "place" - possibly a website or brand that "specialized" in swimwear for a small bust. A company that took the styles that complemented a small bust and then added a "little boost" to them. And that is how the idea of Bitsy Bust Swimwear came to be!

Tuesday, February 9, 2010

The Journey of Bitsy Bust Swimwear

Welcome to the Bitsy Bust Blog! I would like to share my story and how I came to launch a new swimwear line, Bitsy Bust Swimwear. For a decade, I have struggled finding fashionable, trendy swimwear that flattered my small bustline. After having 3 wonderful babies, I was left a little "unblessed" in the bustline department.

I remember sitting in the doctor's office in July 2009 and I read an article about Sara Blakely and her journey with Spanx. Sara and her girlfriends would cut their pantyhose and wear them under their pants. I recalled my own life and how my college friends and I would "alter our swimsuits" and add a little boost to them. Surely if my college friends and I experienced difficulty with swimsuits, then I knew there had to be a lot of other woman struggling in this same area.

My vision was to create a place for the "Bitsy Bust" ladies to shop for swimwear. This "place" would have swimwear in an array of colors, styles and patterns. A place with swimwear that is colorful, classy, sassy and fun and ALL geared toward woman like myself! I knew this was possible and therefore I was on a journey to search out all the possibilities!